Thursday, 20 December 2007

Creativity in the Real World

Emma fumbled inside her pack looking for her passport, she knew it was in there somewhere. Her pensive look turned to worry, her eyes trying to avoid contact as she handed the check-in desk attendant a British Passport covered in shampoo. Andrea tried to resist but the smirk on her face soon turned to laughter as she pulled her passport out of its slinky bag.

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Dave had plenty of mates, but most of them were into either surfing or skating. Hanging out down the local skate park had started to become embarrassing, technical fleeces had their place but here wasn't one of them. Putting aside his ultralite techspec micro fleece, he went in search of the answer.

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I have had a lot to live up to. I was the sensible one, cast in a mould and the one most likely to succeed. Even so I had my own agenda, if I was going to stand on the shoulders of giants I sure was going to have some competitive advantages. You see, I am the sensible one and you need to have a back up plan, a soft landing if you like.

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I like the imagination of these people. Instead of dull, standard descriptions, Alpkit have written some fun stories about their products. Kudos for showing imagination and creative flair.

2 comments:

Michael G Clark said...

I like these, they don't make me want to buy the products but I can have fun while not doing it.

AktoMan said...

I wasn't buying, just looking. Hmm, toasty jacket -- but not in stock yet :(