Friday, 8 February 2008

Blogging for Charity

This is a strange one. I picked up from a post from Paul Webster that he was going to blog for charity. "Hmm", I thought, "that's a good idea. Can I adSense and give any pennies raised to charity?" So, I was about to email a certain charity, but searched on Google's adSense site to find out their policy.... here's what they say...

While we do appreciate your charitable efforts, this practice is not permitted by our program policies. We want users to click on ads because they are interested in the products or services offered by the advertiser, not because they are interested in supporting a site or a charity. Using this type of language can draw undue attention to the ads, and we aren't able to verify whether earnings are actually donated to the third-party mentioned on each site. As a result, we don't allow publishers to offer these types of incentives.

But they go on...

However, please know that once you've received your payments, you're still welcome to use them however you wish - whether it's donating them to a charity, paying your hosting bills, or treating yourself to a night out on the town. We just ask that you avoid using any language on your site that would directly or indirectly encourage users to click on your ads. (source)

So, the upshot is...if I put adverts on my blog, I can't say that they are for charity. I can't imply that they are for charity. So, what is the point in me cluttering up my blog with adverts. Readers could accuse me of raising revenue via this site, and I'd be unable to say that it was for charity.

Yet more stress caused by people behind the computer systems. So, finally, the upshot is ... this site is still advert-free. Money I donate via memberships and donations are still my own business, or maybe I'll set up a "justgiving" site for donations instead - but you can do that yourself, so why should I get involved.

Prosperity and long life - it is indeed the year of the rat.


Paul Webster said...

Hmm, I'd been thinking of having charity adsense as well as the donations - that's that idea blown!

Actually if you think about it this makes sense. Saying that clicking on a pay-per-click ad will result in money to charity could encourage huge numbers of people to do so with a bit of promotion, as it wouldn't cost the users anything to do some good. The advertiser would then be paying a fortune for people who came to his site and immediately back off it - possibly to click on it again!

I'm still not sure whether the justgiving is a good idea or not, but time will tell.