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TWiT 150 mentions REI.com when giving an example of possible changes in media. As ever, an interesting podcast. The idea of printed media being secondary to online content. That time has been reached. I'd commented recently about getting tired of magazines like Trail, and BBC's "Click" TV programme only giving me a partial article, and telling me where I can read the full article online.

I'm sure that I've said in the past that I'm surprised that hiking magazines don't list the kit used by people in the photograph - like they do in 'fashion' magazines. Easier to run click-through adverts to kit retailers from an online article than it is from a magazine or tv show.

There is more control on the Internet. More chance to make more money. Heck, if it doesn't cost the reader/viewer anything, why not?

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